What’s a name anyways?
A few weeks back TMCnet Executive Editor Richard “Zippy” Grigonis interviewed VoIP Supply CEO Ben Sayers (boss and friend).
I was on the call that day and it was great to hear Ben recount VoIP Supply’s history. It was good that Richard got to hear why VoIP Supply has been so successful.
What I found most interesting, however, was how difficult putting a traditional name on what VoIP Supply “does” turned out to be.
It’s interesting because VoIP Supply truly is a different animal. It’s supplier or VAR 2.0…at least I think (then again I’m biased).
I suppose Ben said it best though,
“Not too many companies out there are very similar to us, which is probably one reason that we’ve been very successful over the years – the emphasis for us [VoIP Supply] has always been, ‘Here’s what we offer: the ability for you to come to VoIP Supply and get everything that you need, and you can talk to somebody who knows VoIP inside and out. Our specific business model probably doesn’t have a name yet, but what I described is what we do.”
Largest product selection. Experts to listen and answer questions. Quick and easy to do business with.
When those are the pillars of your business the name for what you do doesn’t really matter.
It’s simply smart business.
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