This is how Twitter will monetize

This started out as a comment on fellow Twitter connoisseur Steve Poland’s Advertising for Real Time Search (aka Twitter) post that when finally completed was worthy of a blog post.

The problem with “another Adwords” as Steve mentions is that Adwords is built on matching statics. Google’s entire search system is based on matching which heavily favors the old (longevity = credibility) statics.

A static matching system like Google won’t work well for Twitter as it’s content’s (or index) is not static, nor does it’s value to advertisers lay in history (at least not yet). It’s value lies in the here and now.

So in actuality the platform has to function in the exact opposite of how Adwords was constructed.

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This is how Twitter will monetize

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